Pricing
Clear prices before you commit.
We publish what our work usually costs, because you should know if we’re in your budget before you spend time on a call. After a short discovery, the first phase has a fixed price.
Estimator
A rough price in two questions.
Based on the ranges we publish below. It’s a starting point for a conversation — after a short discovery you get a fixed price.
Your estimate
£—
Choose what you’re building and how big the first version is, and we’ll show the range we’d expect.
Typical ranges
What a first version usually costs.
These are the ranges we see most often for a first release. Your fixed price comes from the scope we agree in discovery.
| What you’re building | Typical range | Usually includes |
|---|---|---|
| Marketplace or web platform | £15k–£60k | Discovery and scope, product design, the full-stack build, payments, sign-in and roles, launch and handover.Discovery in 1–2 weeks, then a focused first release in 6–12 weeks. Bigger scopes ship in phases. |
| Ticketing or booking platform | £15k–£60k | Listings, ticket types and capacity, Stripe checkout and payouts, QR check-in and an organiser dashboard.Discovery in 1–2 weeks, then a focused first release in 6–12 weeks. Bigger scopes ship in phases. |
| SaaS product | £25k–£80k | Onboarding, a core workflow, subscription billing and an admin area.Discovery in 1–2 weeks, then a focused first release in 6–12 weeks. Bigger scopes ship in phases. |
| Mobile app | £20k–£70k | A cross-platform app with a backend, accounts, one core workflow and push notifications.Discovery in 1–2 weeks, then a focused first release in 6–12 weeks. Bigger scopes ship in phases. |
| AI feature | £10k–£40k | One focused feature, such as document extraction or an assistant grounded in your knowledge base, with evaluation and hardening.A working prototype on your own data within a couple of weeks, then evaluation and production hardening. |
| Internal tool or portal | £10k–£25k | Sign-in for your team or customers, the core workflow, and the reports you currently build by hand.Discovery in 1–2 weeks, then a focused first release in 6–12 weeks. Bigger scopes ship in phases.This is where most internal tools start; larger systems are priced more like a SaaS product. |
| Discovery and design only | £4k–£15k | Research findings, user journeys, an MVP scope, clickable prototypes and a fixed first-phase estimate.Usually two to four weeks, depending on how many users we speak to. |
Build prices only. Running costs such as hosting, payment fees and AI model usage are separate, and we estimate them during discovery.
What moves the price
Six things that decide where you land.
Most of the difference between the bottom and the top of a range comes down to these.
Kinds of user
One type of user is simplest. Buyers and sellers, or customers, staff and admins, each need their own screens and permissions.
Money moving
Taking a single payment is straightforward. Subscriptions, refunds and paying out to other people take more care to get right.
Integrations
Every connection to another system — accounting, CRM, calendars, your existing database — adds work and testing.
Design depth
A clean, standard interface costs less than a highly bespoke brand experience with custom illustration and motion.
Data you already have
Moving records out of spreadsheets or an old system is often underestimated. We plan and test migrations properly.
Compliance and security
Health, finance and children’s data bring extra requirements. We scope them in discovery, not halfway through the build.
Working together
Three ways to work with us.
A fixed-price first phase for new products, a review-first approach for existing ones, or senior engineers who join your team month to month.
Build from scratch
You have an idea or a proven need. We take it from discovery through design, build and launch — a complete product, shipped.
Discovery and roadmap · Design and full-stack build · Launch and handover
Scale or rescue
You have a product that needs to grow, get faster, or be rescued from technical debt. We review it first, then stabilise and scale it.
Code and architecture review · Performance and refactoring · New features
Embedded team
You need senior engineers who join your team and ship alongside you, with product thinking included.
Dedicated engineers · Your tools and workflow · Flexible, month to month
Pricing questions
Straight answers on cost, timing and what happens after launch.
Most MVPs we build land between £15k and £60k depending on scope, integrations and design complexity. Discovery gives you a fixed estimate for the first phase before you commit to the build.
Tell us what you’re building.
You’ll get a reply from an engineer within one working day, with honest feedback and a clear first step. No sales script, no obligation.